From OneTouch design DNA to a multiple touch point Maxtor Brand experience. The Maxtor OneTouch product redesign effort started as a design system program to create a new look and feel for a family of OneTouch III external storage solutions. The hero design philosophy resulted in a design DNA from which multiple products could evolve.
The hero design DNA featured a strong and iconic I-beam shape to emphasize Maxtor’s heritage of engineering quality, plus an added dimension of soft touch material to convey a more humanistic approach to the technology.The Maxtor’s brand promise was the starting point and the filter for all design explorations including product design, packaging and user interface.
Designed by Phoebe Ng while employed by frog design
