Arbalète was originated by a French wine entrepreneur and it represents a modern style with a touch of old world charm. The philosophy behind the Arbalète branded wines is to showcase the wines by embracing simplicity and elegance through the branding design. The project included four areas to bring out the brand essence. They are the logo, product label, website and mobile app.
The challenge of the branding design is the balance between the modern and traditional feel. The expression of the brand from the bottle design to the wine label needs to cohesively inject influences from the modern lifestyles of the target market. Both the website design and mobile app carry the same modern look and feel with interactions that are simple and easy for user to navigate and find information.
